Robinsons Summer Campaign
Purpose:
To introduce summer collections in Robinsons.
Idea:
Because I’m doing Phase 2 from their Great Singapore Sales campaign, the Phase 1 tactical idea is “Big Products, Small Prices”.
With that in mind, I approached a fantasy route adapting the “Alice in Wonderland” where Alice drunk the potion and shrunk herself to pass through the tiny door into the wonderland.
In this ad, the summer products were arrange in a mystical arrangement to depict the story.
Tags: ad, adventure, advertising, alice, campaign, press, sales, shrink, singapore, small price, summer, summertime, wonderland
Robinsons Nursery Ad
Tags: ad, advertising, babies, baby, clothes, event, fair, fly, nursery, press, robinsons, shopping, stock
Robinsons Spring Ad
Tags: ad, advertising, butterflies, fluttering, girls, models, promotion, robinsons, spring
Great Eastern Pink Life Campaign
Tags: ad, advertising, cancer, events, insurance, ladies, life, outdoor, pink, policy, press, woman
G2000 Birthday Gift Voucher
Tags: ad, advertising, birthday, cake, card, celebrate, clothes, coupon, Direct Mailer, DM, G2000, members, shopping
Tags: 24/7, ad, advertising, banner, delivery, directory, Interactive, MCD, McDonald's, media, number, online, phone, street
Purpose:
To launch Watsons’ membership card and to celebrate its 20th birthday.
Idea:
Using the bar code found on the member’s card (to store useful information of their customers), the idea - Bar Gain Card is developed. With that, the design elements of the whole campaign evolved around the black bars.
Tags: 20th, ad, advertising, anniversary, bar, bar gain, birthday, code, data, information, integrated, membership, press, watsons
Kia Rio Sport
Tags: ad, advertising, body kit, car, gym, kia, manly, masculine, mirror, press, reflect, rio, sport
Tags: ad, advertising, american express, amex, children, christmas, direct, DM, donate, mailer, singapore, snow flakes, xmas
Kia 7 Sins Roadshow
Tags: 7, ad, advertising, cars, event, kia, outdoor, press, roadshow, sins











