Purpose:
To introduce summer collections in Robinsons.

Idea:
Because I’m doing Phase 2 from their Great Singapore Sales campaign, the Phase 1 tactical idea is “Big Products, Small Prices”.

With that in mind, I approached a fantasy route adapting the “Alice in Wonderland” where Alice drunk the potion and shrunk herself to pass through the tiny door into the wonderland.

In this ad, the summer products were arrange in a mystical arrangement to depict the story.

Purpose:
To launch their nursery fair.

Idea:
Showing a flock of stocks holding the babies and flying towards the Robinsons nursery fair.

Purpose:
To welcome the spring season.

Idea:
Models as pixies fluttering around the plants.

Purpose:
To launch Great Eastern Pink Life policy.

Idea:
I Love Pink Life

Purpose:
To develop a birthday gift coupon set for members.

Idea:
Instead of the usual tear coupon, a birthday cake look-a-like DM card is used to hold the individual coupons.  

Purpose:
To launch McDelivery 24/7.

Idea:
Using streetdirectory.com as the medium, whenever user search for a location, the McDonald’s McDelivery logo will appear on the location. At the same time, the McDelivery man will ride across the screen, flashing the McDelivery phone number.

Purpose:
To launch Watsons’ membership card and to celebrate its 20th birthday.

Idea:
Using the bar code found on the member’s card (to store useful information of their customers), the idea - Bar Gain Card is developed. With that, the design elements of the whole campaign evolved around the black bars.

Purpose:
To promote the launch of the new Kia Rio sport version.

Idea:
With the addition of a whole new body kit, the new Rio appears to be more muscular. With that direction, the car is shown in a gym setting to reflect a more manly and masculine figure. 

Purpose:
To encourage current corporate card user to use their card to donate for the Singapore’s Children Association during the Christmas Season.

Idea:
Using children silhouettes to form snow-flakes.

Purpose:
To come up with a concept that sells Kia’s 7 different car models.

Idea:
The Kia’s 7 Sins Roadshow. Kia’s 7 sinfully good value cars.