Robinsons Summer Campaign
05May08
Purpose:
To introduce summer collections in Robinsons.
Idea:
Because I’m doing Phase 2 from their Great Singapore Sales campaign, the Phase 1 tactical idea is “Big Products, Small Prices”.
With that in mind, I approached a fantasy route adapting the “Alice in Wonderland” where Alice drunk the potion and shrunk herself to pass through the tiny door into the wonderland.
In this ad, the summer products were arrange in a mystical arrangement to depict the story.
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Tags: ad, adventure, advertising, alice, campaign, press, sales, shrink, singapore, small price, summer, summertime, wonderland
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