Purpose:
To create a acquisition gift for Amex’s potential corporate card customers through mailing.
Idea:
A blank book (note pad) that demonstrate the usage of Amex card that do it all for their target audience i.e. PMEBs. The one step to all business solution with Amex Corporate Card.
Filed under: Direct Mailer | Leave a Comment
Tags: direct, mailer, advertising, BTL, below the line, acquisition, gift, note book, amex, corporate, business, solution, card, credit card
No Responses Yet to “Amex Corporate Card Acquisition Programme”