Purpose:
Using TNT’s express delivery service to demonstrate their speed and careful handling on all packages for new members.
Idea:
Real butterfly is trapped in a bottle enclosed in their welcome pack with a digital clock to record the time taken from the moment the new member sign up for TNT’s services till the package reaches the new member’s home. By the time, the package is received by the new member, the butterfly should still be alive to demostrate TNT’s precise and careful handling on their express packages.
Filed under: Direct Mailer | Leave a Comment
Tags: Add new tag, TNT, butterfly, beat time, direct, mailer, speed, delivery, advertising, BTL, below the line, welcome, pack
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