Purpose:
To develop a birthday gift coupon set for members.
Idea:
Instead of the usual tear coupon, a birthday cake look-a-like DM card is used to hold the individual coupons.  

Purpose:
To encourage current corporate card user to use their card to donate for the Singapore’s Children Association during the Christmas Season.
Idea:
Using children silhouettes to form snow-flakes.

Purpose:
To create a acquisition gift for Amex’s potential corporate card customers through mailing.
Idea:
A blank book (note pad) that demonstrate the usage of Amex card that do it all for their target audience i.e. PMEBs. The one step to all business solution with Amex Corporate Card. 

Purpose:
Using TNT’s express delivery service to demonstrate their speed and careful handling on all packages for new members.
Idea:
Real butterfly is trapped in a bottle enclosed in their welcome pack with a digital clock to record the time taken from the moment the new member sign up for TNT’s services till the package reaches the new member’s home. [...]