Archive for the 'Integrated Campaign' Category
Great Eastern Pink Life Campaign
05May08
Purpose:
To launch Great Eastern Pink Life policy.
Idea:
I Love Pink Life
Filed under: Integrated Campaign, Outdoor/Ambient Ad, Press Ads | 0 Comments
Tags: ad, advertising, cancer, events, insurance, ladies, life, outdoor, pink, policy, press, woman
Purpose:
To launch Watsons’ membership card and to celebrate its 20th birthday.
Idea:
Using the bar code found on the member’s card (to store useful information of their customers), the idea - Bar Gain Card is developed. With that, the design elements of the whole campaign evolved around the black bars.
Filed under: Integrated Campaign, Press Ads | 0 Comments
Tags: 20th, ad, advertising, anniversary, bar, bar gain, birthday, code, data, information, integrated, membership, press, watsons
Singapore IDA - National Day
05May08
Purpose:
To demonstrate the launch of new technologies to view the National Day parade.
Press
Website
Mobile Web
Viral Video
Filed under: Integrated Campaign, Interactive, Press Ads | 0 Comments
Tags: ad, advertising, integrated, national day, NDP, press, singapore, viral
