Purpose:
To launch Great Eastern Pink Life policy.
Idea:
I Love Pink Life

Purpose:
To come up with a concept that sells Kia’s 7 different car models.
Idea:
The Kia’s 7 Sins Roadshow. Kia’s 7 sinfully good value cars. 

Purpose:
To encourage females to go for regular mammogram and breast checks.
Idea:
Using bra as the message medium, it works directly to the targeted female audiences by placing these “half” bras in the sale corner/rack with the message “50% off”.
“50% off” literally communicates to the audiences about losing half a breast. 

Purpose:
To demonstrate the turbo power (fast dry) of Panasonic’s turbo hairdryer.
Idea:
Just outside the electronics shopping mall, this installation is placed on its air vent that blows out hot air. Passerby that walked past this installation will be able to experience the turbo air power of Panasonic’s hairdryer. 

Purpose:
To build awareness for children who are facing hunger in the third-world countries and to request for donation from the public.
Idea:
Using supermarket’s trolly as the medium for execution, the message request donation for money to buy food for the hungry children.
 

Purpose:
To sell Axe Medicated Oil.
Idea:
Using outdoor media in carpark’s with roundabout ramps to demonstrate the purpose of the product.

Purpose:
To announce the opening of Singapore Design Festival 2007.
Idea:
Along the line “Always a Better Way”, various ways to design are demonstrated through the different style of blueprint sketching by different kind of designers or non-designers.