Purpose:
To announce Robinsons’ Whitening Fair.

Idea:
Flower naturally move toward the light source. In this case, the model is so fair that her skin glows that cause the flowers to bend towards her.

Purpose:
To build awareness for children who are facing hunger in the third-world countries and to request for donation from the public.

Idea:
Using supermarket’s trolly as the medium for execution, the message request donation for money to buy food for the hungry children.

Purpose:
To sell Axe Medicated Oil.

Idea:
Using outdoor media in carpark’s with roundabout ramps to demonstrate the purpose of the product.

Purpose:
To announce the opening of Singapore Design Festival 2007.

Idea:
Along the line “Always a Better Way”, various ways to design are demonstrated through the different style of blueprint sketching by different kind of designers or non-designers.

Purpose:
To demonstrate the Kia Cerato’s new cutting-age suspension system and its leading horsepower in its 1.6L category.

Idea:
Using negativity in headlines to attract attention by leading into the positive USPs of Kia Cerato.

Purpose:
To demonstrate the smooth ride of Kia Carens.

Idea:
A humorous approach to identify the possibility of bad road bumps.

Purpose:
To demostrate the award-winning fuel efficient Kia Picanto.

Idea:
Using the traditional fuel gauge to demonstrate the fuel efficiency of Kia Picanto by showing its ability to travel from a state to another and back home with just 1 fuel tank.

Purpose:
To create a acquisition gift for Amex’s potential corporate card customers through mailing.

Idea:
A blank book (note pad) that demonstrate the usage of Amex card that do it all for their target audience i.e. PMEBs. The one step to all business solution with Amex Corporate Card.

Purpose:
Using TNT’s express delivery service to demonstrate their speed and careful handling on all packages for new members.

Idea:
Real butterfly is trapped in a bottle enclosed in their welcome pack with a digital clock to record the time taken from the moment the new member sign up for TNT’s services till the package reaches the new member’s home. By the time, the package is received by the new member, the butterfly should still be alive to demostrate TNT’s precise and careful handling on their express packages.

Purpose:
To encourage females to go for regular mammogram and breast checks.

Idea:
Using bra as the message medium, it works directly to the targeted female audiences by placing these “half” bras in the sale corner/rack with the message “50% off”.

“50% off” literally communicates to the audiences about losing half a breast.